We know that every business has different engagement metrics, which is why the first step of your reactivation campaign will consist of detailed analysis of your customer’s behavior. Our team of marketing sleuths will put your database under the microscope and go through it with a fine-toothed comb to figure out which customers truly are inactive.
Based on your business model and input we can segment the total list of inactive customers further. For example, you may want to distinguish customers who haven’t bought anything in the last six months, from those who have only opened one of your last 10 emails, and target them for reactivation differently.
When the analysis phase of your campaign is complete, you will have a wealth of insight that you and your NextBee account manager can use to devise a strategy for maximal effectiveness.
Winning a dormant customer back can be as simple as sending an email reminding them about your product. However, it often takes multiple messages and the right incentive to drive the point home.
Based on their purchase and engagement history, we can send highly personalized offers: discounts on items they’ve bought before, or information on upgrades or new products you’ve added since they last visited.
NextBee automates the follow up process allowing you to easily send a succession of messages at different intervals. For example, you can send an inactive customer an email detailing all the new things in your catalogue that might interest them. If they don’t re-engage, another email will be sent two weeks later offering them x number of loyalty points if they log back into their account on your site. Then, a week later, they’ll receive a coupon for a discount or a gift card if they make a purchase.
Our system tracks email opens, click-throughs and engagement giving you real time insights into what tactics are the most effective.
NextBee also has tools to keep your newly reactivated customers from entering a state of dormancy again. Automatically enroll returning customers in your loyalty program and reward them with points for staying active and optimize their experience by soliciting reviews and feedback.
With our pro-active smart triggers, your account reps can get notifications when a customer stops logging in or begins to show other signs of dormancy to keep them from falling off the curve.
While many of your efforts will be over email, our platform also gives you the ability to reach out across channels. Segment which of your inactive users originally signed up via Twitter and Tweet them direct messages with discount codes, or create a 'welcome back' page on Facebook that highlights new products or services.
Since people change email addresses much more often than they change phone numbers, activation messages directed to mobile devices can also prove effective. NextBee lets you compose and send SMS blasts to your dormant clientelle.
Successfully activating customers is an ongoing process, one that needs to be continually measured and refined. Our dashboards provide an array of reports that can be segmented to track almost any variable. With NextBee you can view reports by:
To optimize your program quickly and deliver a compelling message to return. Furthermore, if there is ever a specific report you need that isn't in our standard list of reports, simply send a message to your account manager and they'll get if out to you right away.
NextBee is relentlessly focused on user experience, customer service and comprehensive reporting because we want nothing more than for your rewards program to be a resounding, ROI positive success that brings monetized reach and brand awareness you can't match anywhere else.